The NFL announced Tuesday it will soon begin negotiating a TV deal that will include Comcast, a major cable provider, as well as Dish Network, which will be one of the league’s major broadcast partners.
The deal will be worth an estimated $1 billion over the next 10 years, but the specifics are still being worked out.
The league has said the deal will allow the league to leverage Comcast’s $45 billion market value as well, though the actual value of the deal has not yet been announced.
The agreement would also allow Comcast to expand its existing fiber-optic cable system into the Dallas market and will allow Comcast and Dish to bring their television programming to local markets.
The deal will also allow the NFL to launch a TV channel, and the NFL also will allow Dish to add a live stream of the Dallas Cowboys games to its video service.
Comcast’s deal with NBCUniversal is not yet known.
The NFL has been trying to make inroads in Dallas in recent years.
In 2015, it agreed to a $50 million settlement with a group of Dallas residents over claims they were denied an affordable rate for internet service in the city.
Comcast, meanwhile, has a cable service called Comcast X that provides internet and phone service to more than 100,000 homes in Dallas, Houston and Oklahoma City.
The Dallas deal will bring the NFL’s TV ratings to Comcast-owned stations in the Dallas area, which are owned by the cable giant.
The stations will be owned by Comcast.
The new deal will come as a blow to the Dallas Mavericks, who have been trying for months to bring some local TV coverage to their team’s home arena in downtown Dallas.
But it also comes at a time when the Dallas-based team has struggled to attract subscribers to its satellite television network.
The team’s TV contract with DirecTV expires in 2019.
In a statement, the NFL said that Comcast’s new deal with the league “is a significant development for all of us who have spent a lifetime building a network of digital platforms to bring fans and advertisers the best content on the planet, and it provides a pathway for us to continue to grow the game, and for the fans to be a part of it.”
Comcast will also pay a $40 million fee to the NFL.
In addition to Comcast, the agreement will include Dish Network and Verizon, the two wireless carriers in the area.
The NFL’s deal also includes DirecTSL and Direc, the sports broadcast networks.