Video-sharing is an increasingly lucrative business, and it’s becoming increasingly difficult to grow.
According to data released this week by Nielsen, the number of videos uploaded to the service went down by nearly 5% in the third quarter of 2016, while the number shared increased by 10%.
However, there’s a simple solution that can help to ensure that videos are shared and shared quickly: Build a video-share network.
“We think the video-network model is very good, because it allows you to get your videos out to a wide audience in a short amount of time,” said Paul Gellman, VP of product at Fandango, a video sharing company.
“And the reason that it’s so good is that you can monetize it,” he said.
Fandango is one of the first companies to offer the option of creating a video network, which allows users to upload their own content and have it be shared with a network of other users, who then have the opportunity to purchase additional videos.
“Video-sharing networks provide a great opportunity for creators to sell their content, and that’s something we believe is very important,” Gellmahn said.
“The way that we see it, the way that the market is structured now, is that people want to watch other people’s content, which is what a video has to offer,” he added.
“It’s the way the video business has evolved and evolved and changed over the last 15 years.
That’s why we think that there’s going to be an enormous opportunity to monetize that.”
In order to create a video platform, users need to have a good idea of what they’re creating, Gellmand said.
In order for a user to create video content, they’ll need to know what they want to share with the network, as well as the features that will allow them to monetise the content.
“If they want their content to be shared across multiple platforms, they need to be able to tell us exactly what they have and what they can’t, and we’ll make sure that the network is ready for them,” Gollmand said, adding that he believes that video networks have the potential to be a huge business for video content creators.
“As long as there are a lot of people who want to create content, there are lots of opportunities for content creators,” he concluded.
“This is the way I see the video market going.”
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